Sports development, fitness technology and custom software solutions.
FitResources creates training brands, digital fitness tools, coaching platforms and sports partnerships. We build practical technology and development systems for academies, leagues, coaches, young athletes and active communities.
Latest
Longevium Raises $7m as It Begins Work on AI Longevity Research Lab in Dubai
Dubai-based Longevium has raised $7 million and begun work on an AI longevity research laboratory at Dubai Science Park. ...more
Industry News
August 04, 2026
Vuori Opens First Middle East Store in Dubai
Vuori has opened its first Middle East store at Mall of the Emirates, giving the US performance apparel brand a permanent retail presence in Dubai. ...more
Industry News
June 26, 2026
Four Seasons Opens Wellness Focused AMAALA Resort at AMAALA in Saudi Arabia
Four Seasons has opened its wellness focused AMAALA resort at Triple Bay, bringing 202 rooms, residences and dedicated wellness infrastructure into operation. ...more
Industry News
June 15, 2026
Dubai Brand Enhance Is Turning Personal Training Management Into a Software Export
Dubai founded Enhance is turning the technology behind its personal training operation into SaaS infrastructure for gym groups in the Gulf and US. ...more
Industry News
June 01, 2026
Dubai Ranks Second for Boutique Fitness Experience but Quality Gap Is Widest
Dubai placed second in The Fit Guide’s global boutique fitness assessment, combining some of the strongest customer experiences with the widest gap in quality between operators. ...more
Reports
May 29, 2026
What Should Actually Count as Online Personal Training?
Haris Ruzdic examines what separates genuine online personal training from workout apps, automated programmes and self guided training. ...more
Expert View
May 25, 2026
Longevium Raises $7m as It Begins Work on AI Longevity Research Lab in Dubai
Dubai-based Longevium has raised $7 million and begun work on an AI longevity research laboratory at Dubai Science Park. ...more
Industry News
August 04, 2026
Vuori Opens First Middle East Store in Dubai
Vuori has opened its first Middle East store at Mall of the Emirates, giving the US performance apparel brand a permanent retail presence in Dubai. ...more
Industry News
June 26, 2026
Four Seasons Opens Wellness Focused AMAALA Resort at AMAALA in Saudi Arabia
Four Seasons has opened its wellness focused AMAALA resort at Triple Bay, bringing 202 rooms, residences and dedicated wellness infrastructure into operation. ...more
Industry News
June 15, 2026
Dubai Brand Enhance Is Turning Personal Training Management Into a Software Export
Dubai founded Enhance is turning the technology behind its personal training operation into SaaS infrastructure for gym groups in the Gulf and US. ...more
Industry News
June 01, 2026
Dubai Ranks Second for Boutique Fitness Experience but Quality Gap Is Widest
Dubai placed second in The Fit Guide’s global boutique fitness assessment, combining some of the strongest customer experiences with the widest gap in quality between operators. ...more
Reports
May 29, 2026
What Should Actually Count as Online Personal Training?
Haris Ruzdic examines what separates genuine online personal training from workout apps, automated programmes and self guided training. ...more
Expert View
May 25, 2026
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